t Redefine our management consultants have extensive experience across a range of sectors and are well positioned to serve SME clients nationwide. We are passionate about delivering a bespoke business strategy that ensures your business remains competitive, profitable and sustainable on a long term basis. John founded Redefine in 2012 and the company has grown with the addition of highly skilled associates. Redefine consultants adapt our services to your business needs.
John McDonald, Founder
With over twenty five years’ experience, he held a variety of roles in operational management and programme management. John applies his strong Lean Six Sigma skills to help clients reduce
company expenditure and increase revenue. Furthermore, he has a consistent record of supporting sustained growth in volatile business environments.
John holds a B.A.(Hons.) in Business Studies, a Dip. CII and is a Six Sigma Master Black Belt. He also holds a Certificate in Training from the Irish Institute of Training and Development.
M: + 353 (0)86 811 1389
Mary Coffey, Associate Consultant
She is multifaceted and possesses wide-ranging knowledge and business acumen gained from roles such as, Operations and Supply Chain Management with a start-up multinational software corporation, Management Consulting with a global I.T.
consulting firm, Customer Service and Logistics Management in the software manufacturing sector. Her SME experience was gained from managing her own successful retail business.
A Business Studies graduate (Marketing Specialism), Mary also holds an MBA, Certificates in Production and Inventory Management, Purchasing and Materials Management and Train the Trainer.
M: +353 (0)86 231 8786
Deirdre Smith, Associate Consultant
With a strong entrepreneurial and commercial background, Deirdre is passionate about helping companies grow and innovate, and is a Lean advocate. She has a particular focus on Strategy including, Business Plan Development, Management, Board Development, Product Management and Innovation.
Deirdre was co-founder and CEO of Zandar Technologies plc from 1999, which developed broadcast video solutions for customers worldwide. She led Zandar through their acquisition in 2007 by Harris Corporation, a $5bn US ICT company. Deirdre held various management positions within Harris until 2010.
Deirdre holds an Engineering degree from TCD and is a Chartered Director of the IoD. She sits on the board of the National Standards Authority of Ireland, the Governance Board of the Clinical Research Facility at St. James’s Hospital, is a non-executive director of charity RSI, and is on several Advisory Boards. Deirdre is a Lead entrepreneur with Going for Growth; an EU supported initiative for female CEOs, and has been mentoring ambitious female business owners for four years. She is also a mentor with the DCU Ryan Academy start-up accelerator, Propeller, and is an Enterprise Ireland mentor for several years.
M: + 353 (0) 86 852 1336