t Redefine, our management consultants have extensive experience across a range of sectors and are ideally positioned to serve SME clients nationwide.
We are passionate about delivering a bespoke business strategy that ensures your business remains competitive, profitable and sustainable on a long-term basis.
Our founder, John McDonald, established Redefine in 2012 and the company has grown with the addition of highly skilled associates. Redefine consultants adapt our services to your business needs.
John McDonald, Founder
John founded Redefine following a successful career in Financial Services that spanned more than 25 years. He held a variety of roles in operational management and programme management, delivering millions of euro in project benefits.
With a strong customer focus, he is passionate about improving competitiveness, implementing change programmes, coaching, and instilling a continuous improvement culture. He specialises in Lean for Services and Project Management, serving SME and corporate clients.
John applies his strong Lean Six Sigma skills to help clients reduce company expenditure and increase revenue. He has a consistent record of supporting sustained growth and increasing competitiveness in volatile business environments.
John holds a B.A. (Hons.) in Business Studies, a Dip. CII, and is a Lean Six Sigma Master Black Belt. He also holds a Certificate in Training from the Irish Institute of Training and Development.
M: + 353 (0)86 811 1389
Mary Coffey, Consultant
Mary’s focus is on working with management and their teams in the area of business development and strategy, to assist them in identifying and exploiting market opportunities.
Her emphasis is on increasing margins and improving operational performance.
She is a highly skilled Management Consultant, with extensive and varied senior management experience in the services sector.
She has wide-ranging knowledge and business acumen gained from roles including Operations and Supply Chain Management with a start-up multinational software corporation, Management Consulting with a global IT consulting firm, and Customer Service and Logistics Management in the software manufacturing sector. Her SME experience was gained from managing her own successful retail business.
A Business Studies graduate, Mary also holds an MBA. She is a certified Lean Six Sigma Green Belt, and holds Certificates in Production and Inventory Management, Purchasing and Materials Management, and Train the Trainer.
M: +353 (0)86 231 8786
Deirdre Smith, Consultant
With a strong entrepreneurial and commercial background, Deirdre is passionate about helping companies grow and innovate, and she is a committed Lean advocate. She has a particular focus on strategy, including Business Plan Development, Management Board Development, Product Management, and Innovation.
Deirdre was co-founder and CEO of Zandar Technologies PLC from 1999, which developed broadcast video solutions for customers worldwide.
She led Zandar through their acquisition in 2007 by Harris Corporation, a $5 billion US ICT company. Deirdre held various management positions within Harris until 2010.
Deirdre holds an engineering degree from TCD and is a Chartered Director of the Institute of Directors. She sits on the board of the National Standards Authority of Ireland and the Governance Board of the Clinical Research Facility at St. James’s Hospital. She is a non-executive director of charity RSI, and is on several Advisory Boards.
Deirdre is a lead entrepreneur with Going for Growth, an EU-supported initiative for female CEOs, and has been mentoring ambitious female business owners since 2010. She is also a mentor with the DCU Ryan Academy start-up accelerator, Propeller, and has been an Enterprise Ireland mentor for several years.
M: + 353 (0) 86 852 1336