About Us

Based in Dublin, Redefine Consulting Ltd. are Management Consultants specialising in Lean Six Sigma and Business Performance Management. We are passionate about delivering a bespoke business strategy that ensures your business remains competitive, profitable and sustainable on a long-term basis. Our consultants are skilled in developing strategy, driving change, coaching high-performance teams, and introducing a Lean culture. Redefine consultants adapt their services to your business needs.

We are members of:

Chartered Insurance Institute American Society For Quality IMCA

Meet Our Team

John McDonald

John McDonald

John founded Redefine Consulting in December 2012 following a successful career in Financial Services that spanned more than 20 years. With a strong programme management background, he is passionate about improving competitiveness, implementing change, and developing a continuous improvement culture. John held various operational and programme management roles, delivering millions of euro in quality of service project benefits in Ireland and Europe. As a result, he has the experience and ability to manage large multi-disciplinary projects and to navigate complex challenges.

A Business Studies graduate, Dip CII and Lean Six Sigma Master Consultant, John applies his strong Lean skills to reduce company expenditure and increase revenue. He also holds a Certificate in Training from the Irish Institute of Training and Development. John is skilled in developing strategy, driving change, coaching high-performance teams, and introducing a Lean culture.

Over the past eight years, John helped S.M.E. clients to achieve their business objectives by providing innovative insights, Lean strategies and performance management solutions. He specialises in Lean for Services and Life Sciences sectors, serving S.M.E. and corporate clients. Furthermore, he facilitates Lean Business Projects for Local Enterprise Offices, Enterprise Ireland and I.D.A. Ireland clients nationwide. His focus is on implementing a significant change to transform business challenges into practical and innovative programme solutions.

At Redefine Consulting, John also provides coaching for Lean Six Sigma Black Belt, Green Belt and Yellow Belt students via our eLearning platform and on-site classroom training for corporate clients.

Mary Coffey

Mary Coffey

Mary is an associate consultant with Redefine since 2013. Her focus is on working with management and their teams in business development and strategy to identify and exploit market opportunities. She is a highly skilled Management Consultant with extensive and varied senior management experience in the services sector. Her emphasis is on increasing margins and improving operational performance.

She has wide-ranging knowledge and business acumen gained from roles including Operations and Supply Chain Management with a start-up multi-national software corporation, Management Consulting with a global IT consulting firm, and Customer Service and Logistics Management in the software manufacturing sector. Her SME experience results from managing her successful retail and design businesses.

A Business Studies graduate, Mary also holds an MBA. Also, she is a certified Lean Six Sigma Green Belt, holds Certificates in Production and Inventory Management and ‘Train the Trainer’.