Adams & Butler – Lean Start & Lean Plus

A&B design travel itineraries for clients that others simply cannot. The team of highly experienced consultants listen, understand, and then create tailor-made journeys, whether around a theme or a private experience, offering unique experiences in luxury destinations in Ireland & the UK and worldwide.

To Reorganize office layout & function, increase sales conversion rate, improve productivity, reduce revisions, and speed up a time to conversion.

Lean workshops were used to carry out a Gap Analysis and to review current processes.

A Requirements Gathering exercise identified needs, and as a result, we introduced a new IT system (Nitro Tours) to replace the use of spreadsheets to track sales metrics and to measure performance against agreed SMART targets

We examined the best job fit based on skills and competencies and revised job roles and responsibilities, introducing hard and soft targets. New processes were introduced for recruitment, onboarding and performance management of staff. A training programme was developed using SOPs that reflected new workflows and the use of new tools and processes.

Daily meetings were established to distribute new work fairly and efficiently, check for issues, and generally communicate, with whiteboards and dashboards recording the data and KPIs needed by the team visually.

Staff agreed to a fairer distribution of new leads based on tour complexity criteria, availability, skills and expertise. Combined with the 5S workplace reorganization from the Lean Start programme, the entire environment was improved, enhanced and enjoyed by the Adams & Butler team.